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BMW of North America has placed its estimated $14 million Western Region Dealer Association ad account in review.
Select Resources International here has been tapped to conduct the review, said SRI senior partner Catherine Bension.
Incumbent Mendelsohn/Zien in Los Angeles will defend the Western business against Publicis, New York, and five Californian agencies: Butler, Shine & Stern, Sausalito; dGWB, Irvine; Gardner, Geary, Coll & Young, San Francisco; Kovel Kresser & Partners, Santa Monica; and Seiniger Advertising, Beverly Hills.
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