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LOS ANGELES Omnicom Group’s BBDO West and PHD West have won creative and media duties for the Harrah’s Entertainment casino and resort properties following a review, those agencies confirmed today.
The client in recent years has spent about $50 million annually on domestic ads, per Nielsen Monitor-Plus.
The creative and media planning incumbent was Omnicom’s TracyLocke, Dallas. Independent Horizon Media in Los Angeles keeps the buying portion of the account, which was never in play.
TracyLocke, which declined comment, retains local advertising chores, according to BBDO.
“This
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