5) Paul Paulson, president and founder of Isidore & Paulson (not pictured), and his son John Paulson, CEO of G2 USA
John Paulson remembers growing up in a household of five kids where every night was a focus group—dad brought home commercial rough cuts to share and even shot an Ivory soap spot in the attic of the house. Some of the best advice the younger Paulson got was from his father, who worked at DDB. After spending a lot of time working on Procter & Gamble, the elder Paulson urged his son to work on the account to immerse himself in the marketer’s strong methodical branding practices. John Paulson got some experience on the brand at Grey that helped underscore another piece of advice from the elder Paulson: “Treat all clients like they’re going to be the CMO.” About that his son says: “That was valuable in teaching me about building the strength of relationships rather than just treating them as transactional.”
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