LOS ANGELES Four agencies are vying this week to become the first lead shop for graphics card maker and computing technology company nVidia, according to sources.
Finalists are: Omnicom Group's TBWA\Chiat\Day, Playa del Rey, Calif., Cutwater, San Francisco, and BBDO West, San Francisco and Los Angeles, and WPP Group's Ogilvy & Mather here. The shops declined comment or could not be immediately reached. The client could not be immediately reached.
According to sources, Select Resources International, Santa Monica, Calif., is handling the review.
The Santa Clara, Calif.-based company has spent less than $500,000 on advertising in the past, according to Nielsen Monitor-Plus. Sources said, however, the client has briefed agencies on plans to spend $30 million or more in the coming push to make the company better known beyond the gaming community.
The publicly traded company was founded in 1993 and employs 4,600 worldwide. For the nine months ended Oct. 28, 2007, the company posted gross revenue of $1.3 billion, upon which they reported net revenue of $541 million.