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24 Hours in Advertising: Wednesday, Nov. 26, 2014

Totino's salvages bad stock art, Budweiser keeps its Clydesdales and Frozen trumps Barbie

Totino's Pizza proved it could make the most of stock photos deemed unusable.


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Totino's Pizza gets weird, again
The company made its latest bizarre marketing move, taking 50 "unusable" stock photos from a BuzzFeed post and transforming them into something new. (Adweek)

Twitter launches a service for brands
The new feature, Twitter Offers, lets brands tweet out deals that followers and other Twitter users can claim. It comes complete with a "get offer" button. (Adweek)

The Potty-Mouth Princess Posse is back
A group of young girls star in the second installment of FCKH8's F-Bombs for Feminism videos, with this spot focusing on domestic violence. (Adweek)

Budweiser reins in Clydesdale rumors
After reports that the iconic horses would be stamped out of Budweiser's upcoming Super Bowl ad, the company said it will in fact feature the Clydesdales despite rumors. (Adweek)


Around the Web:

Virgin hotels cut down on extra fees
The new hotel company in Chicago plans to win over customers by not charging extra for things like high-speed WiFi and last-minute cancelations. (The New York Times)

Sony backs out of World Cup sponsorship
Sony followed the lead of Emirates Airline after reports of the corrupt nature of the World Cup's bidding process and announced it would no longer sponsor the tournament. (The Wall Street Journal)

Twitter's CFO doesn't understand direct messaging
The company's CFO accidentally tweeted a comment that was allegedly meant to be sent as a direct message, mentioning a plan to buy another company. (Bloomberg)

Coca-Cola joins the milk business
Coke announced it will release its very own brand of milk in the U.S. called Fairlife. (The Telegraph)

Bill Cosby drops in most-trusted celebrity rankings
Once the third most-trusted celebrity, according to Omnicom Group's The Marketing Arm, Bill Cosby has fallen to number 2,615 amid assault accusations. (The Wall Street Journal)

Disney's Frozen beats out Barbie
Twenty percent of parents surveyed said they would buy Frozen merchandise for their kids this holiday season, while 16.8 percent said they would buy Barbie dolls. (National Retail Federation)

The rise of Spotify
The music streaming service may be on its way to doing $1 billion in revenue this year, thanks to its 12.5 million paying customers. (Re/code)

Apple hits $700 billion
Apple's market cap hit $700 billion on Tuesday, making the tech giant the first company to reach this mark without adjusting for inflation. (CNBC)

Tumblr's new ad format
The social media network rolled out a new ad unit called Tumblr Sponsored Apps, which will only be available for mobile. (Tech Crunch)

Burberry pushes for programmatic
The fashion brand teamed up with Yahoo and Dentsu Aegis for its latest online campaign to get more of the ads online programmatically. (The Drum)


Industry Shake-Ups:

Sid Lee opens L.A. office
The ad agency will move into an L.A. location where Movember Foundation, a charity organization that Sid Lee does pro bono work for, is headquartered. (Media Post)

AOL gets a new CMO
Allie Kline, former CMO of AOL Platforms, was promoted to CMO and will be in charge of handling the company's video and programmatic platforms among other duties. (AOL Platforms)

Cheil Worldwide invests in Iris
The South Korea-based advertising company has invested in Iris, a firm focused on retail marketing, adding to a longer list of regional investments. (Adweek)

CarMax has a new lead agency
McKinney will take over as the new lead for CarMax, succeeding Silver + Partners. (Adweek)

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