24 Hours in Advertising: Friday, July 24

Converse unveils new Chucks, AOL lets users skip ads, YouTube talks at VidCon, more

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Converse unveils an updated Chuck Taylor, Sharknado ratings sink and AOL offers an option to skip video ads.


New on Adweek:

Converse unveils the Chuck Taylor II
Here's why the sneaker company updated an icon, and here's how they'll market it.

Has Sharknado Jumped the Shark?
Ratings were down 31 percent for Sharknado 3, but Syfy still announced plans for Sharknado 4.

AOL will give users the option to skip video ads
They'll have to take a survey, instead, in one of five new video-ad options introduced Thursday.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in