2009's Most Effective Ads


The responses are crunched by algorithms that are used to generate an overall "Ace" score for each spot, as well as separate scores for individual variables such as watchability and persuasion. The Rubbermaid ad had the highest overall Ace score of the year with 717 points, out of a possible 900.

The Rubbermaid ad was also the highest scoring ad among men and tops in the consumer products category, Ace said. A TV spot from Delta Faucet promoting a spigot that turns on with the touch of a wrist scored highest among women and was tops in the appliances category. The ad, from Leo Burnett, was also Ace's highest scoring ad overall for the third quarter.

In the automobile category, a spot from Mercedes-Benz, created by Merkley & Partners was top ranked.

Top honors in the technology category went to a spot for HP's Touchsmart computer, called "At Your Fingertips," that was created by Goodby Silverstein & Partners and debuted in May.

HP also scored a grand slam in the fourth quarter Ace competition, taking the top four spots with two ads each for its Touchsmart computer and Photosmart printer. Interpublic Group's McCann Erickson created the Touchsmart commercials, titled "Patty Cake" and "Christmas Carol," and BBDO is credited with making the two Printsmart spots, "Sense of Touch" and "Noel Kyle Reviews."

Rounding out the top five was "Your Next Dish Has Holiday Meals Covered" for McCormick Seasonings that debuted in December.