Each year, the Cannes Lions International Festival of Creativity makes more room for a cast of characters beyond creatives—and for more commerce.
Here, we present snapshots from Adweek’s conversations last week along the French Riviera with some of advertising’s biggest names—among them, holding-company honchos Sir Martin Sorrell and Michael Roth, creative icons George Lois and Lee Clow, and legendary photographer Annie Leibovitz—about the industry’s past, present and future. And, of course, the march of digital technology which continues to reshape the business.
Asked whether digital media have overtaken creative, Laura Desmond, global CEO of Starcom Mediavest Group, put it best perhaps, noting, "In this day and age, you have a fusion of distribution and messaging happening, and where you reach people and the context [in which] you reach people is as important if not more important now than what you say."
More insight and images follow.