Hot List 2012: Digital Winners
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Biggest Time Suck
Besides Nate Silver and President Obama, Twitter was clearly the big winner this campaign season. The social media monster seems to set a new record with each major world event, hitting a peak of 327,452 tweets per minute on election night. For news junkies, Twitter has an uncanny way of turning the casual observer into a 140-character obsessive. Add to the mix apps like TweetDeck and HootSuite, which allow for real-time list management, and it becomes still harder to resist the allure of Twitter. Advertisers are beginning to feel the same, with everybody from presidential candidates to retailers hawking Black Friday deals lining up to nab Twitter’s small stable of much sought-after native ad placements. After all the debate over the ad prospects of social brands, 2012 is the year Twitter prevailed as a digital must-buy.
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