5 Best Oscars Tweets That Kept Real-time Real

Practioners address #RTM in the moment By Christopher Heine

February 25, 2013, 3:48 PM EST

Phil Kinzler, digital director, Calphalon

I'm bored with this already. Brands expending limited budgets to be part of the zeitgeist rather than achieve real results. #OscarsRTM
— Philip Kinzler (@PhilKinzler) February 24, 2013

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