10 of the Stars Who've Made the USO the Biggest Celebrity Brand in History

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Quick, can you name the brand that counts more celebrity endorsers than any other in existence? A brand that's understood the power of having famous names and faces behind it for longer than many brands have even existed?

And consider this: The brand not only has Hollywood's A-list lining up behind it, it doesn't pay a cent for the support.

It’s the United Service Organizations—or USO for short—and, in fairness, it isn’t a brand you can buy in stores or online.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in