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What an honor it was to chat with Jeff Jones, President and CEO of H&R Block. Jeff was always highly regarded as a legendary CMO from the time he was CMO at Target, but what I found so intriguing and helpful in our conversation was his more recent perspective on what it takes to move from a CMO role into a CEO role.
Jeff is blessed with an ability to categorize concepts in such a way that they simply make perfect sense and are easy to embrace.
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