YSL Makes Sloppy Move Into Social Media, Namesake Designer Spins in Grave

It’s a good thing that fashion designer Yves Saint Laurent didn’t live to see his namesake brand, part of PPR’s Gucci Group since 1999, make its sloppy foray into the world of “social media.” The luxury brand recently launched accounts on Twitter and Facebook that are sadly lacking in the masterful luxury positioning and impeccable design that have made YSL one of PPR’s most stunning success stories. (Somewhere in the south of France, Bernard Arnault is grinning and signing bonus checks to the team behind the