Media Mulls YouTube Music Awards


By Richard Horgan Comment

Pundits are digesting Monday’s big YouTube announcement. The nominations deadline for the site’s first-ever Music Awards is October 17 and the big show, to be directed by Spike Jonze, will be live-streamed Sunday November 3 from New York’s Pier 36.

Corey Tate at Spacelab magazine wonders how YouTube is going to filter out “fake” view counts from the Most Viewed category, while Bustle entertainment editor Lindsey Mannering offers some eye-roll perspective:

If you’ve been appalled by the lack of attention our celebrities get; if you’ve been disgusted by the dearth of awards bestowed on the rich and famous; if you’re downright nauseated by the way our stars don’t get no respect… there’s good news. Because the Oscars, Emmys, SAG Awards, Grammys, VMAs, BET Awards, Golden Globes and Spirit Awards aren’t enough, there’s now a new awards show.

Jordan Valinsky at the New York Observer also has a funny lede, under the headline “Ryan Seacrest Oddly Not Involved in YouTube’s First-Ever Music Awards Show“.