How to write headlines that sizzle
It’s hard enough to write the perfect headline for online stories, but it’s even harder to avoid recycling news clichés. And now that the Web 2.0 world has given readers a space to critique news writing, the pressure is on even more.
Every reporter and media manager should take a look at Kill The Cliché, if only to avoid tired phrases that only journalists perpetuate. Hall of famers like “officials say,” “allegedly,” and “death toll” are tracked and tallied to illustrate how clearly overused some of these terms are.
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