WPIX Wins Seven Promax Awards for Marketing and Promotion

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By Jerry Barmash Comment

WPIX/Channel 11 took home seven awards at the 2011 Promax/BDA Local Station Summit in Las Vegas.

The awards honor outstanding promotion, marketing, and design in local broadcasting. The seven wins–four Gold and three Silver Awards–more than any other over-the-air station in the country.

  • PROGRAM PROMOTIONAL CAMPAIGN: IN-HOUSE SPECIFIC

Gold  —  The Revolution Will be Curbed Campaign (Curb Your Enthusiasm comes to WPIX)

  • COMEDY PROGRAM SPOT

Gold  —  The Revolution Will be Curbed

  • PROGRAM PROMOTIONAL SPOT: IN-HOUSE SPECIFIC

Gold –  A Dreidel in the City


OUTDOOR, OUT-OF-HOME, PRINT AND POSTER GENERAL CONTENT PROMOTION

  • CONSUMER PRINT AD CAMPAIGN

Gold — Pix11 News at Ten: Print Campaign

TELEVISION – VIDEO PRESENTATION LOCAL STATION/ PLATFORM BRANDING/IMAGE PROMOTION

  • GENERAL BRANDING/IMAGE

SILVER — 11’s in the City

  • GENERAL BRANDING/IMAGE CAMPAIGN

SILVER — PIX 11’s Around Town

  • HOLIDAY/SPECIAL EVENT PROMOTION

SILVER — Mr.Met’s Ready

All production and design work was done entirely in-house by Tribune Creative Group East under the leadership of John Zeigler, VP of Creative and Ari Pitchenik, Director of Creative.

“I’m fortunate to work with a brilliant team of creatives and to have the support of the Tribune Company who values the roles of creative and marketing in the company’s continued success,” said Zeigler.

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