WPIX/Channel 11 took home seven awards at the 2011 Promax/BDA Local Station Summit in Las Vegas.
The awards honor outstanding promotion, marketing, and design in local broadcasting. The seven wins–four Gold and three Silver Awards–more than any other over-the-air station in the country.
- PROGRAM PROMOTIONAL CAMPAIGN: IN-HOUSE SPECIFIC
Gold — The Revolution Will be Curbed Campaign (Curb Your Enthusiasm comes to WPIX)
- COMEDY PROGRAM SPOT
Gold — The Revolution Will be Curbed
- PROGRAM PROMOTIONAL SPOT: IN-HOUSE SPECIFIC
Gold — A Dreidel in the City
OUTDOOR, OUT-OF-HOME, PRINT AND POSTER GENERAL CONTENT PROMOTION
- CONSUMER PRINT AD CAMPAIGN
Gold — Pix11 News at Ten: Print Campaign
TELEVISION – VIDEO PRESENTATION LOCAL STATION/ PLATFORM BRANDING/IMAGE PROMOTION
- GENERAL BRANDING/IMAGE
SILVER — 11’s in the City
- GENERAL BRANDING/IMAGE CAMPAIGN
SILVER — PIX 11’s Around Town
- HOLIDAY/SPECIAL EVENT PROMOTION
SILVER — Mr.Met’s Ready
All production and design work was done entirely in-house by Tribune Creative Group East under the leadership of John Zeigler, VP of Creative and Ari Pitchenik, Director of Creative.
“I’m fortunate to work with a brilliant team of creatives and to have the support of the Tribune Company who values the roles of creative and marketing in the company’s continued success,” said Zeigler.