Wired is taking an innovative approach to dealing with ad blocking software. Starting soon, readers can subscribe to Wired.com for $1 per week for an ad-free version of the site. Otherwise, if you’re using ad blocking software, you’ll be the one blocked.
The reason for this change is simple: Magazines make money from ads, and more people than ever are using blocking software. “On an average day, more than 20 percent of the traffic to Wired.com comes from a reader who is blocking our ads,” explained Wired editors.
This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in