What Not To Do To Get The Best Salary Offer

Employers can smell your fear, writes Paul Gumbinner for AdAge. “There are many companies out there that will take advantage of your situation if they sense desperation.”

Whether you’re a laid-off ad pro or, really, any media guru who’s looking for a new job, Gumbinner explains the five things that guarantee you’ll get a lowball salary offer. The first is acting desperate. The rest?
-Exaggerating your salary; saying you were making more at your old job doesn’t guarantee you’ll make more in your new job, and you’ll probably be caught lying.