Welcome to UnBeige


By Jen Bekman Comment

m_33852.jpgDesign is everywhere. Increasingly, it’s becoming accessible to everyone. UnBeige will examine the social and cultural impact of design, without getting too highbrow about it.

I am not a designer myself, but I’ve worked with designers for years and years, and know well how integral good design is to creating a good experience for an audience. That audience might be reading a web site, looking at a magazine, walking into a retail establishment, or buying a Metrocard in a subway station – wherever they are design is a critical component to their emotional reaction, to their ability to parse information and to how memorable their experience is overall.

The goal of UnBeige.com is to expose the process of design to a broader audience. We’ll have interviews with prominent designers, industry gossip & rumors, crits of newly unveiled projects, magazine roundups and, of course, links to interesting design information elsewhere on the web. As with any good blog, a lot of the stuff we post will come from our readers. Email your suggestions to jen AT unbeige DOT com.