Last summer we told you about Watchup, the free app that aggregates news video content. As CEO Adriano Farano put it: “We offer all that comes with the immersive experience of video, and a chance to read print articles.” At the time, Watchup had partnered with two high-profile TV stations: PBS and Univision.
Eight months later, the app is expanding their political news coverage by partnering with The Washington Post. PostTV video reports (plus Post Sports Live content) will become available on Watchup’s 3.0 version, which is set to launch on March 13th both on iPad and Android tablets for the first time. I’ll let Farano explain:
“The Post’s trustworthy journalism coupled with its latest, outstanding video efforts align with Watchup’s mission to reinvent the video news experience for emerging screens and deliver a multi-channel personalized newscast to people in need of quality information in video format.”
The Washington Post launched PostTV last summer, indicating that they are one of several legacy media outlets feeling the pressure to enhance their digital video efforts. Hey, they seem to be doing something right– average monthly video starts grew 128 percent in the second half of the year after the PostTV launch.
To learn more about Watchup, click here.