W Partners with Hipstamatic
W magazine, in celebration of its 40th anniversary, is launching a partnership with Hipstamatic, the photo app. If you’ve never heard of Hipstamatic, it’s basically the same thing as Instagram, only not as popular. It’s like Instagram’s less cool, but still vintage-y, little bro.
The two brands have launched WMag FreePak, a lens for the app inspired by the magazine, which is free for the first six weeks. By using the lens, users can enter a photo contest from W, whose editors will select a weekly winner.
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