Earlier today Comedy Central announced the promotion of Val Boreland to SVP of programming, promotion, and multiplatform strategy. Boreland’s fancy new title will add some new responsibilities to her scheduling work with Comedy Central’s programming and promotions group. She will now manage the network’s digital platforms — namely wireless, VOD, and emerging technologies — while maintaining a focus on long-term initiatives for the channel.
Boreland will report to executive VP of program strategy and multiplatform programming David Berneath. Berneath stressed the importance of her role to Comedy Central:
“Val is the lynchpin of our 360 degree approach to programming the network. Off-net platforms and on-air strategies have to work seamlessly to maximize ratings – and she makes it happen.”
Prior to joining Comedy Central in 2004, Boreland had a decade-long tenure at Lifetime Television and last served as the network’s VP of scheduling, planning, and acquisitions. She played a major role in launching Lifetime Movie Network and Lifetime Real Women.