Using Common Interest To Build Online Community
These days companies are spending an increasingly larger portion of their marketing budgets on developing online communities for their customers and the people who use their products.
During this time of development, building and launching a community, there are plenty of opportunities missteps along the way.
One of those areas where misstepping is common is in forgetting that a community is brought together primarily through common interest in something, whether it’s a product, an idea or an activity.
Community management pro/guru/blogger
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