Us Weekly’s New Website Apes People’s

By Chris O'Shea Comment

Notice anything odd about those websites? Adweek did. They point out that when Us Weekly revamped its site, they changed it to look almost exactly like its main competitor — People. The breakdown:

Now, both share key features on the home page, like a prominent image in the middle of the page, above a style section and video unit. Us has moved its news feed to the left-hand column, above the top five stories, the same as People’s layout. Both even have the same deal on the upper right-hand corner, an offer for four free issues for gifting the magazine.

Romina Rosado, Executive Producer for Us Weekly’s site, denied the new look was an imitation. She said that all entertainment websites look the same. “There aren’t too many ways you can skin the cat,” explained Rosado.

People, meanwhile, couldn’t care less about the situation. “Imitation is the sincerest form of flattery,” said a spokesperson for the magazine’s parent, Time Inc. Cat fight? Cat fight.