The 2015 U.S. Open is in fact already well underway. On Monday, Nike, one of the many brands in player-tow, closed down a street near the Standard High Line and set up informal court with the likes of Rafael Nadal, Serena Williams and Roger Federer. In the front row that night – Anna Wintour.
Major American sporting events, from the Super Bowl to the NCAA Final Four, stand as a rare still viable lynchpin for advertisers.
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