As we reported, Daniel Miller recently jumped from The Hollywood Reporter to his hometown newspaper the LA Times. He replaces Ben Fritz who, after a short break, starts next Monday at the Wall Street Journal LA bureau.
For his first LAT item, appearing in Saturday’s print editions, Miller focuses on Universal Pictures’ re-entry into the toy business. As Miller notes, it’s been a while:
The last time Universal mounted a significant products campaign was in 2005, when it partnered with toy makers on the studio’s King Kong remake…
Universal chairman Adam Fogelson said that in addition to Despicable Me 2, other forthcoming films — including its May 24 release Fast and Furious 6 and a Jurassic Park sequel slated for June 13, 2014 — will get product pushes of varying size and scope. The car-centric Fast and Furious sequel will include a Hot Wheels set from Mattel Inc.