UCSD Prof. Confirms Colbert 'Book Bump'
FBNY frenemy Stephen Colbert loves talking about the “Colbert Bump” — the supposed boost in popularity and book sales that an appearance on his show brings.
Now it turns out the Colbert Bump is real.
University of California at San Diego political science professor James Fowler just wrote an article [PDF] for Political Science & Politics that analyzed campaign donations to politicians pre- and post-Colbert.
Democratic candidates who appeared on Colbert saw their campaign donations jump by a staggering 44 percent.
According
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