Gawker recently posted the headline, “Tumblr Is Launching Its Own Journalism Operation.” Our immediate thoughts: Wow, really? That would be awesome. Or, wait, would it? Maybe not. Could be. Hmm, why would the platform want to do that?
But no need to worry BIG media. Tumblr isn’t launching a journalism department, for now at least.
The implication stems from a recent interview by Business Insider with Tumblr’s young founder and CEO David Karp, that mentioned, “There’s now an editorial team forming that will help promote stories people write and share on Tumblr too.”
Gawker ran with it, but Karp clarified what Tumblr is doing: “Just juicing up the staff blog. We’re looking for more people with an editorial/journalism background to help us report on all of the stuff going on in our network.”
It’s hard not to consider though. What if Tumblr transformed into a media company, or at the very least added an in-house media operation? The possibilities and pitfalls are truly endless. And oh the competition for existing media companies.
Regardless, the good news here folks is that the platform is looking for writers and journalists. Job anyone?