Today in Celebrity Media Ventures

Celebs and their attempts to take over the media are so cute. Don’t the know that having a “name” isn’t enough to make money in the media business?

No worries, apparently. We’ll just keep plugging right ahead, throwing cash into a black hole. First up: pastor Rick Warren.

Purpose Driven Connection, the quarterly magazine from the Barack Obama Inauguration speaker, debuts this week. Subscriptions to the Readers Digest Association publication will include “access to a Facebook-like Christian social-media Web site and DVD guides for leading a prayer group.”

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