Time Warner Wants to Watch You Watch Crappy TV
Attention lab rats: Time Warner is interested in how often your belly jiggles when you watch “Hart of Dixie.” The company has opened a media lab in Manhattan so it can study consumer reaction to TV shows, websites, video games and magazines. The lab is a 9,600 foot space equipped with a living room, a 47-seat 3-D movie theatre, an observation room and a mini fake grocery store.
“This [lab] can help people learn what their content looks like when it’s actually watched,” Steve Woodward, Time Warner’s Senior Director for Global Broadcast Technology, told The New York Times.
That’s
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