Time Launches ‘Motto’ for Millennial Women

By Chris O'Shea Comment

Screen Shot 2016-02-03 at 9.25.50 AMEveryone loves young people (well, everyone loves the ad dollars they bring in) and so Time has launched Motto, a new site targeting millennial women.

Motto’s tagline is “words to live by” and content is separated into three categories: Work, Play, Live. The site is led by Time Inc. editorial director of audience strategy Callie Schweitzer, who now takes on the additional role of Motto’s editorial director.

Time pulled out all the stops on Motto’s launch. Here are just a few of the site’s famous contributors: J. Crew’s Jenna Lyons, President Obama, Lena Dunham and Gina Rodriguez. There’s also a Motto newsletter delivered every Wednesday for those interested.

“We’re proud to launch this enterprise with contributions from some of the world’s most influential people, and yet we’re equally excited about creating a platform for contributors who are grappling with everyday challenges,” wrote Time editor Nancy Gibbs and Schweitzer. “From life hacks to open letters, Motto is a place for all perspectives. And ultimately, Motto is about choosing the advice and insights that work for you.”

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