Time Inc. is officially splitting off from Time Warner today, so we thought it’s the perfect moment to remind everyone that the publisher once owned a forest. Yes, as in that place with trees and grass and stuff.
According to Ad Age, in 1952, Time Inc. purchased a wooded area in Texas because executives “figured they’d benefit from owning the very trees required to print magazines like Time, Life and Fortune, and they got a kick out of the way east Texans did business.”
Of course all good things — and dumb things — eventually come to an end. In the early ’80s Time Inc.’s execs came to their senses and spun the forest product company off.
Here’s hoping the next chapter of Time Inc.’s life includes at least one more odd purchase. Perhaps a windmill?