With Time Inc. about to be spun off into its own company, some might think now is not the right moment to drastically change things. However, that’s not the case. According to The New York Times, the company is removing the traditional separation between the editorial and business sides and making newsroom staffers report to business executives.
As you might guess, the change is not sitting well with most people. Current and former staffers expressed the obvious concern — that publishers would allow advertisers to influence content. And should a staffer suggest that was happening? Trouble. “People are really concerned about reporting to the business side,” a former Time Inc. exec, told the Times. “There’s a lot of trepidation about it.”
Joe Ripp, CEO of Time Inc., said there needn’t be any worrying. He sees the change as necessary to explore new revenue opportunities.
Plus, should any disputes arise between the newsroom and business side, they’ll be settled by Norman Pearlstine, Time Inc.’s chief content officer. Suffice to say that is not a job that we’d want.