Time Inc. is expanding its empire with a foray into video. Sports Illustrated Films will feature original programming intended for digital and TV distribution.
The first two projects from SI Films—Brett Favre: Life After the Game and The Rise and Fall of the Danbury Trashers—are live today. A total of six films are slated to launch by the end of the year.
“We see amazing potential for Sports Illustrated-branded programming both domestically and internationally, and we are going to pursue those opportunities very aggressively,” said J.R.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in