As freelancers, sometimes it feels like we’re always doing the hustle, right?
Well, in addition to producing for current clients there’s the constant task of drumming up more business. According to The Brazen Careerist, there are a few simple ways to make your time and skills more valuable, thereby setting yourself up to succeed and land more work.
1. Complete a certification program or take a class. By making yourself more valuable, you’ll get to add a line or two to your resume with a specific program or class. It shows you put your money where your mouth is and that you consider yourself your best asset. Even if the investment in a class itself doesn’t make or break a potential new deal, it can only bolster your knowledge and expand your skill set.
2. Under promise and over deliver. As pointed out in the blog post, “Going the extra mile for your client is simple and only takes a little common sense.” When you hit the ball out of the park every time you go to bat, you’ll be deemed more valuable in the eyes of the client.
3. Treat your business like a business. Sure, you may work from your pajamas when you’re at home but treat the business seriously. Plus, think of it this way: Work begets more work and clients beget more clients. Getting a recommendation on your LinkedIn profile and/or having a client recommend you to other potential clients is worth its weight in gold.