While newsweeklies such as Newsweek and U.S. News and World Report struggle, one magazine in the category is succeeding. According to the Audit Bureau of Circulations, The Week saw its paid and verified circulation grow 7.5 percent in 2008. The publication increased its circ from 480,084 to 515,936, as well growing 60 percent on the newsstand.
“The Week‘s continued growth at a premium subscription price is a testament to the connection our sophisticated readers have with our editorial product,” Steven Kotok, the mag’s general manager, said in a statement. “Our readers are The Week‘s greatest evangelists. In 2008 over fifty percent of new subscribers to The Week came through direct recommendations from current subscribers.”