The Power of Social Media: Campaign Manager Resigns After Posting Fake Tweets

When we read about this story on JimRomenesko, we couldn’t believe our eyes. And then once we started to digest the information, it brought up a variety of employment-related questions.

First, as for the scoop: Amidst Hurricane Sandy, @comfortablysmug was infiltrating the Twitterverse with frightening and false information about conditions in NYC. Not underestimating the power of social media, it spread very quickly onto news broadcasts before officials could even refute it to set the record straight.

What would motivate someone to do that? Perhaps there was a distorted type of rush by being anonymous? Well, Buzzfeed revealed his true identity: His name is Shashank Tripathi and he’s a hedge fund analyst and the campaign manager of Christopher R.

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