Hmm, now this is interesting: on the same day that the NYT amazed and delighted us by telling us about Bluefly, this email went out to everyone on their “Sophisticated Shopper” list:
What an AMAZING coincidence! Jonathan S. Adelstein is picking out a pair of John Varvatos pants right now.
(By the way, yes that is me on the email and yes I am a sophisticated shopper. Also by the way, the article left out the most important things about Bluefly: one, you can retun anything after you’ve bought it and realized that you’re actually not a size 4; and two, after a few weeks of not buying anything they’ll send you an email with a nice 15% discount in order to lure you back. So there.)