The New Yorker has named Breda O’Reilly as its new advertising director. She comes to the magazine from The Guardian, where she served as its director of sales since last year.
Below is the announcement from Lisa Hughes, VP and publisher of The New Yorker.
O’Reilly’s appointment is effective June 24.
I am delighted to announce that we have hired Breda O’Reilly as Advertising Director of The New Yorker. Breda comes from The Guardian, where for the past year she has been Director of Sales. Prior to The Guardian, Breda spent three years at The Atlantic, first as Advertising Manager and then as Advertising Director. She was responsible for sales strategy and implementation for TheAtlantic.com, TheAtlanticWire.com, and TheAtlanticCities.com. During her tenure, Breda and her team increased revenue by 136%, working with such clients as Goldman Sachs, Dow, BMW, and Novartis, among many others. Prior to The Atlantic, she held sales positions at IAC and Microsoft Advertising, where she not only sold all of their digital products from MSN.com to Xbox, but also sold their partners Facebook and Digg. Breda started her career as a Digital Planner on The Excite Network/Ask Jeeves.
She will join The New Yorker on June 24th.