The New Republic Unveils New Logo

With editorial branding whiz Dirk Barnett now at the creative helm of The New Republic, the magazine is preparing to roll out a bold new look. “We have one shot at stopping people at Hudson News, or the iTunes store, or in their Google Chrome browser, so we wanted a logo that stands tall, and demands a presence, without being too in-your-face,” said Barnett of the fresh, all-caps treatment (starring Antenna, in extra-condensed black) that will replace the magazine’s staid and serif-based signature.