If you were looking for a box of those clear push pins on the West Coast around June 5, you now know why Staples was fresh out. 12, a dozen creatives who form an experimental school at Wieden+Kennedy, had purchased them all–150,000 of them.
351 hours later, 12 had applied the push pins to a 13’6″ x 10’6″ wall at W+K HQ in Portland, with a message that was inspired by a true story from the legendary Jelly Helm, 12’s creative director:
When Helm was promoted to co-creative director of W+K’s Amsterdam office in 1996, Dan Wieden’s only directive was, “You’re only good to me after you’ve made three tremendous mistakes.”
Hence, their advice to every creative: Fail Harder.
If in Portland, you can see the monument to mistakes for one night only:
Thursday, July 6
6 to 9pm
224 NW 13th Avenue
If not, we’ve got a few more photos for you.