The David Zinczenko Men’s Fitness era has officially begun. His ideas about what the magazine should look like are available for all to see with the June issue. Here’s a quick analyzation of the new cover. The old one is pictured on the right.
- The new Men’s Fitness cover features two exclamation points, only down one from last month’s cover. Zinczenko — thank god — still believes MELTING YOUR GUT is worth yelling about.
- Men’s Fitness went with Vin Diesel for the revamped issue. Nice choice. He’s a dude’s dude and his biceps are roughly the size of two (manly) watermelons.
- We have to admit, the updated logo does look much better than the old one. Check out that fancy apostrophe! [Editor’s note: You’re f*ucking right I care about apostrophes.]
- Both covers mentioned SEX once, but Zinczenko wins again if only because May’s headline was the ultra creepy “Get Your Crib Sex Friendly (And Lure Her to Your Lair).” Lure her to your lair? Is this Sex Offender’s Digest or Men’s Fitness?