The Man Behind Bloomberg Businessweek's Look
Bloomberg Businessweek has received a lot of praise for its look, and the man who made that happen is Richard Turley. Today, Business Insider has an interview with him in which he sheds a little light onto his thought process when designing the magazine.
Turley makes a great point when he explains that people interact with a magazine in a variety of ways. He says that readers sometimes want just a quick bit of information, while at other times want something they can sit down with and digest over a long period of time:
You kind of have to celebrate the fact that you’re on paper and that there’s a certain narrative drive to the structure of a magazine, which people like and respond to.
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