The HuffPo Effect: Everyone Wants Their Own Online News Brand
So, what to do if you are a former publishing doyenne who, after years of dominating the print world finds themselves thrust into the wilds of the online media scene? Obviously you follow Arianna Huffington’s uber-successful example and start your own website/news aggregate.
To that end we already know about Bonnie Fuller’s intention to re-invent herself in the dot com world; there’s also been recent news about Tina Brown’s The Daily Beast, and just this week former NYTer Sharon Waxman is set to launch The Wrap.
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