Sports Illustrated is dipping its feet into the video pool with the launch of 120 Sports, a streaming sports network. The site and app will offer around-the-clock original programming and game highlights from NASCAR, MLB, NHL, NBA and more.
“120 Sports is an innovative, addictive product that will give sports fans an amazing amount of always-on sports content and great technology so they can engage with news and highlights wherever they are,” said Time Inc.’s executive VP, Todd Larsen, in a statement. “The product will offer Sports Illustrated fans a terrific complement to our editorial coverage, and as a business partner Time Inc. will have a stake in an enterprise with tremendous promise.”
Two items to note about 120 Sports: 1) There will be no videos from the NFL, which is sort of a popular sport these days, and 2) 120 Sports is free at first, but a premium subscription offering is coming next year.
With that in mind, 120 Sports seems like a bit of a gamble. It’ll be interesting to see how the site is received.