Social Media: The New Cover Letter

Dear sir/madam/hiring team,

Are cover letters obsolete? Statistics show that jobs still come from referrals and job boards, where presumably a cover letter more in-depth than “hey here’s my resume” is in order.

On the other hand, “no hiring manager has ever contacted someone with a mediocre resume who wrote a really nice cover letter,” writes Charlie O’Donnell. He goes on to argue that nobody has time to read a traditional cover letter and you’d be better off selling yourself with a really nice linkedin profile or very incisive Twitter account.

According to ERE, it boils

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in