Smithsonian Signs Jewelery Licensing Deal with QVC Network

In the past, to help them get over their sluggish gift shop sales, the Smithsonian has licensed out their name for branded merchandise, like 2007’s furniture line, The Smithsonian Collection. But while that extension didn’t land the organization all that much attention, nor likely billions upon billions of dollars, now they’ve made a move that’s sure to fill their coffers with piles upon piles of filthy lucre, as they’ve announced that they’re teaming with the end-all-be-all of home shopping, the QVC television network (PDF).