SeaWorld Publishes Open Letter in NYT, WSJ

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By Richard Horgan

SeaWorldLogoNow the question becomes: In the shadow of this week’s gigantic A&E PR nightmare, will this separate effort to control┬áthe damage to an equally lucrative franchise succeed?

A letter such as this, which appears today in ten U.S. newspapers, is the result of many expensive hours of consulted time. In our humble opinion, SeaWorld got its money’s worth. The tone is just right and the six bulletted information points each offer a solid counter-argument to the CNN documentary Blackfish. For example:

SeaWorld invests millions of dollars in the care of our killer whales. In the last three years alone, we have invested $70 million in our killer whale habitats and millions of dollars annually in support of these facilities. Our habitats are among the largest in the world today. They are state-of-the-art, multimillion-gallon environments of cooled and filtered water that allow for the highest and safest standards of care. We give our animals restaurant-quality fish, exercise, veterinary care, mental stimulation, and the company of other members of their species.

SeaWorld has been getting it from all sides this fall: musicians canceling performances and-or the use of their music by the theme park; PETA challenging; an online petition… The brand is perhaps forever tarnished, however, the financial impact in the long run will likely be minimal.