When you have a job title as impressive as the one Sarah Marshall holds, the analytics tools need to match.
And so it is that the Wall Street Journal’s social media editor for Europe, the Middle East and Africa – currently on a three-month newsroom assignment here in New York – counts first and foremost on something called PublishCheck. Marshall told journalism.co.uk’s Madalina Ciobanu that PublishCheck is her “favorite of all the analytics tools.” That got FishbowlNY wondering what this tool does.
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