Paywall Goes Up at U-T San Diego

In their first major tactical move, the U-T San Diego tandem of Douglas Manchester and John Lynch have chosen to follow the LA Times’ lead.

The paywall launched today is similar in many ways to that of the LAT. After 15 monthly article views, users who do not get the print edition will be required to participate on a subscription basis to continue reading:

A digital subscription will give readers unlimited access to utsandiego.com and its mobile site; the U-T San Diego iPad News App; the eEdition and the eEdition iPad app.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in